Ageism is like the elephant in the room when it comes to online dating. I have found that 95 percent of my clients over age 50 tell me that the other gender doesn’t age as well as theirs. Although plenty of men out there are looking for someone their own age, and some women think men their own age are too old, it is more often men who are looking for someone younger.In my experience as a coach, people assume that others their own age aren’t as in shape, as financially successful as younger people. But you know, everyone ages, everyone gets wrinkles, everyone has baggage. They have no problem telling me, I want a woman 20 years younger than I am.Erika Ettin is an online dating coach and founder of A Little Nudge who for the past four and a half years has been helping people navigate sites like and Our Time, providing advice on profiles and pictures, and in some cases even conducting searches and responding to messages.Her clients range in age from 22 to 72 — with more on the older side.It has felt a bit strange, then, that the article which inspired Stitch doesn’t appear on the Stitch blog.
To get a view into the male mind after 60, I sat down with dating coach, Lisa Copeland for a quick chat.
Most of Erika’s senior clients have been in longterm relationships and need help figuring out how to find love in the unfamiliar world of online dating, which Erika calls “a completely different animal” than the old go-out-and-meet-someone version.
And because it is such a different animal, it presents a different set of challenges. Where else but online are you a number before you’re a certain smile or a sparkle in the eye?
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